E-commerce Strategy for CLEAR MEN

Executive Summary

At CLEAR, I was responsible for developing an e-commerce strategy and I worked with creative agencies to develop key visuals for CLEAR on e-commerce platforms like Lazada and Shopee.

Key Deliverables

  • Identifying the opportunity and goal
  • Defining the problem
  • Where-to-play strategic decisions
  • How-to-win tactical decisions
  • Developing key visuals for e-commerce content
I audited CLEAR MEN’s e-commerce presence in their key markets, on different parameters such as searchability, content, ratings and reviews etc. These parameters tie in nicely with the consumer decision journey of shoppers.
An example of the key visuals I developed with in-house and external design agencies for CLEAR’S e-commerce platforms.
Framework used to understand the consumer journey and the different touchpoints to develop triggers, influences and actions

Connect with me today at jayng.consulting (at) gmail.com to see how I might be able to kick-start your e-commerce business or help to develop your e-commerce strategy!

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